My Story

My Story: More Than a Morning Cup
For many of us, the day begins with a warm cup. It’s a quiet moment of focus before the world wakes up, a warm start to a busy day, or a shared connection with a friend. It’s a meaningful part of the day. At First Fruits Roasting, I believe that moment deserves a coffee or tea that is just as meaningful.

I founded this company on a simple idea: that the good things in our lives should be honored with the best we have to offer.

My Guiding Principle: The First Fruits
I named First Fruits Roasting based on a timeless principle found in the book of Proverbs:

"Honor the LORD with your wealth, with the firstfruits of all your crops." (Proverbs 3:9)

This isn't just a name for me; it's my promise. It’s the standard I hold myself to. The concept of "firstfruits" represents a commitment to offering the very best—not what is leftover, but the prime of the harvest. I apply this principle to my coffee and tea by pursuing excellence in every step, from sourcing to shipping, turning a simple product into a daily offering of quality and gratitude.

The Craft Behind Your Cup
This promise guides my entire process. For my coffee and tea, I partner with expert roasters and harvesters who share my passion for the craft, ensuring every coffee bean and tea leaf is treated with care.

To guarantee exceptional freshness, your coffee is roasted to order. Teas are curated with the same commitment, and both are shipped directly to your door, usually within days of being prepared.

This commitment means you experience my coffee and tea at the peak of their flavor, just as the roaster and tea masters intended. I believe you can taste the difference when something is done with purpose and with all your heart.

An Invitation
I invite you to make First Fruits Roasting a part of your daily rhythm. Whether it’s fueling your work, sharing a moment with a loved one, or finding a quiet space for reflection, I hope my coffee or tea helps you start your day with a sense of renewal and purpose.

It's my prayer that every sip is a small reminder of the good gifts in our lives, worthy of being truly savored.

With gratitude,

Jude Chua
Founder, First Fruits Roasting